A commercial that I have grown to love is certainly using some forms of orientalism in order to sell an idea about their product. The Dos Equis commercials have a new spokesman. He is, “The most interesting man in the world”. The advertising claims that this interesting man who is of some hispanic origin rarely drinks beer, but when he does, he prefers Dos Aquis. Although I do not find the video particularly offensive to the hispanic community, I certainly understand that the message that is being conveyed is trying to pass off an idea of hispanic culture that really doesn’t exist. It is similar to the Kahlua ad that we watched earlier in the semester that also used notions of fetishization and orientalism to persuade the interpellate the audience about a particular idea.